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Proceedings of the 2000 conference of the american academy of advertising
Material type:
TextPublication details: New York: American Academy of Advertising, 2000.Description: xvi, 241p., ind. 27 cm x 21 cmISBN: - 0931030234
- advertising regulation
- advertising standardization
- advertising strategies
- agency concerns
- banner advertising
- branding in cyberspace
- celebrity effects
- changing cultures
- issues on the www
- media and advertising
- orientation towards advertising
- peer approval
- persuasion effects
- political sites
- public advertising
- religion gets advertising
- sex roles portrayals
- smoking behaviour
- web
- 659.1072 PRO
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 659.1072 PRO (Browse shelf(Opens below)) | Available | 3244 |
2000-11-25
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