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	1.	Principles of advertising and IMC by Tom Duncan by Duncan, Tom Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006 Availability: Items available for loan: KEIC (2)Call number: 659.1 DUN, ... Place hold Add to cart (remove)
	2.	Understanding brands by ten people who do by Cowley, Don (ed.) Material type: Text Publication details: London: Kogan Page Limited 1996 Availability: Items available for loan: KEIC (1)Call number: 658.827 UND. Place hold Add to cart (remove)
	3.	24 brand mantras : finding a place in the minds and hearts of consumers by Jagdeep Kapoor by Kapoor, Jagdeep Material type: Text Language: English Publication details: New Delhi: Response Books, A division of Sage Publications India Pvt. Ltd. Availability: Items available for loan: KEIC (3)Call number: 658.827 KAP, ... Not available: KEIC: Lost (1). Place hold Add to cart (remove)
	4.	How to turn advertising expenses into investment by John Philip Jones by Jones, John Philip Material type: Text Language: English Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2005 Availability: Items available for loan: KEIC (1)Call number: 658.312 ACH. Place hold Add to cart (remove)

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