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1.
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Buzz : harness the power of influence and create demand by Marian Salzman, Ira Matathia and Ann O'Reilly by
Material type: Text Text
Language: English
Publication details: New Jarsy: John Wiley and Sons Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8 SAL.

2.
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Buzzmarketing : get people to talk about your stuff by Mark Hughes by
Material type: Text Text
Language: English
Publication details: New York: Penguin Group 2005
Availability: Items available for loan: KEIC (1)Call number: 659.133 HUG.

3.
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The marketing gurus : lessons from the best marketing books of all time by Chris Murray and the editors of Soundview Executive Book Summaries by
Material type: Text Text
Language: English
Publication details: New York: Portfolio 2006
Availability: Items available for loan: KEIC (2)Call number: 658.8 MUR, ...

4.
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The soul of the new consumer : authenticity what we buy and why in the new economy by David Lewis and Darren Bridger by
Material type: Text Text
Language: English
Publication details: London: Nicholas Brealey Publishing 2000
Availability: Items available for loan: KEIC (1)Call number: 658.8342 LEW.

5.
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The anatomy of buzz creating word of mouth marketing by Emanuel Rosen by
Material type: Text Text
Language: English
Publication details: London: Profile Books Ltd. 2000
Availability: Items available for loan: KEIC (2)Call number: 658.21 ROS, ...

6.
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Viral marketing : concepts and cases by
Material type: Text Text
Publication details: Hyderabad: ICFAI University Press 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8 VIR.

7.
Marketing of high-tech products and services by
Material type: Text Text
Publication details: Hyderabad: ICFAI University Press 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8 MAR.

8.
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Customer math for success in business and careers by Avinash Narula by
Material type: Text Text
Language: English
Publication details: New Delhi: Merx Equity Printgers 2002
Availability: Items available for loan: KEIC (1)Call number: 658.812 NAR.

9.
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Digital marketing : strategies for online success by Godfrey Parkin by
Material type: Text Text
Language: English
Publication details: London: New Holand Publishers 2010
Availability: Items available for loan: KEIC (1)Call number: 658.872 PAR.

10.
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Social media marketing : strategies for engaging in Facebook, Twitter and other social media by Liana Li Evans by
Material type: Text Text
Language: English
Publication details: Noida: Pearson Education 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8 EVA.

11.
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The facebook era : tapping online social networks to market, sell, and innovate by Clara Shih and foreword by Jim McCann by
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson 2012
Availability: Items available for loan: KEIC (1)Call number: 658.872 SHI.

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