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Brand relevance : making competitors irrelevant by David A. Aaker by
  • Aaker, David A
Material type: Text Text
Language: English
Publication details: San Francisco: Jossey - Bass 2011
Availability: Items available for loan: KEIC (1)Call number: 658.827 AAK.

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2.
An introduction to qualitative research by Uwe Flick by
  • Flick, Uwe
Material type: Text Text
Language: English
Publication details: London: Sage Publications Inc. 2009
Availability: Items available for loan: KEIC (1)Call number: 300.72 FLI.

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