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1.
Marketing research: an applied approach by Thomas C. Kinnear and James R. Taylor by
  • Kinnear, Thomas C
  • Taylor, James R
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Book Company 1987
Availability: Items available for loan: KEIC (3)Call number: 658.83 KIN, ...

2.
How much is enough ? : getting the most from your advertising dollar by John Philip Jones by
  • Jones, John Philip
Material type: Text Text
Language: English
Publication details: New York: Lexington Books 1992
Availability: Items available for loan: KEIC (2)Call number: 659.1 JON, ...

3.
Narrative methods for organizational and communication research by David M. Boje by
  • Boje, David M
Series: SAGE series in management research
Material type: Text Text
Language: English
Publication details: London: Sage Publications Ltd. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.0072 BOJ.

4.
Indian philosophy : an introduction to Hindu and Buddhist thought by Richard King by
  • King, Richard
Material type: Text Text
Language: English
Publication details: New Delhi: Maya Publishers Pvt. Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 100.954 KIN.

5.
Econometrics : theoretical foundations and empirical perspectives by Dilip M. Nachane by
  • Nachane, Dilip M
Material type: Text Text
Language: English
Publication details: New delhi: Oxford University Press 2010
Availability: Items available for loan: KEIC (1)Call number: 330.015195 NAC.

6.
Judgment under uncertainty : heuristics and biases by
  • Kahneman, Daniel (ed.)
  • Slovic, Paul (ed.)
  • Tversky, Amos (ed.)
Material type: Text Text
Publication details: New York: Cambridge University Press 2008
Availability: Items available for loan: KEIC (1)Call number: 153.46 JUD.

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