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Consumer behaviour : building marketing strategy by Del I. Hawkins, Roger J. Best, Kenneth A. Coney and Amit Mookerjee
Material type:
TextLanguage: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004Edition: 9th edDescription: xxv, 867p., ill., bib., ref. 27 cm x 18 cmISBN: - 0072536861
- attitudes and influencing attitudes
- brand image
- case studies
- changing american society : values
- consumer behavior
- consumer behavior
- consumer behaviour and marketing regulations
- consumer decision process
- cross-cultural variations in consumer behaviour
- external influences
- families and household
- global cultures
- information search
- internal influences
- learning, memory and product positioning
- market surveys
- marketing strategy
- motivation, personality,and emotion
- organizations as consumer
- outlet selection and purchase
- perception
- postpurchase processes, customer satisfaction, customer commitment
- self concept and lifestyle
- sub cultures
- United States
- 658.83420973 CON
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 658.83420973 CON (Browse shelf(Opens below)) | Available | 13267 | |
| Books | KEIC | 658.83420973 HAW (Browse shelf(Opens below)) | Available | 8368 | |
| Books | KEIC | 658.83420973 CON (Browse shelf(Opens below)) | Available | 8369 |
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