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1.
Strategic advertising campaigns by Don E. Schultz by
  • Schultz, Don E
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1990
Availability: Items available for loan: KEIC (12)Call number: 659.113 SCH, ...

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2.
Creative strategy in advertising by Bonnie L. Drewniany and A. Jerome Jewler by
  • Drewniany, Bonnie L
  • Jewler, A. Jerome
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: Boston: Wadsworth 2011
Availability: Not available: KEIC: Lost (1).

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