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1.
Cutting edge advertising : how to create the world's best print for brands in the 21st century by Jim Aitchison by
  • Aitchison, Jim
Material type: Text Text
Language: English
Publication details: Singapore: Prentice Hall 1999
Availability: Items available for loan: KEIC (1)Call number: 659.1 AIT.

2.
The Oxford history of Indian business by Dwijendra Tripathi by
  • Tripathi, Dwijendra
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2004
Availability: Items available for loan: KEIC (1)Call number: 338.0954 OXF.

3.
The future of marketing : practical strategies for marketers in the post-internet age by Cor Molenaar foreword by Don Peppers and Martha Rogers by
  • Molenaar, Cor
Material type: Text Text
Language: English
Publication details: London: Financial Times Prentice Hall 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 MOL.

4.
Writing cases by Michiel R. Leenders, Louise A. Mauffette-Leenders and James A. Erskine by
  • Leenders, Michiel R
  • Erskine, James A
  • Mauffette-Leenders, Louise A
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: London: Richard Ivey School of Business 2001
Availability: Items available for loan: KEIC (1)Call number: 658.00722 LEE.

5.
The survey kit : how to ask survey questions by Arlene Fink by
  • Fink, Arlene
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 300.723 FIN.

6.
Competing for choice: Developing winning brand strategies by
  • Finskud, Lars
Material type: Text Text
Language: English
Publication details: London: Vola Press Limited 2004
Availability: Items available for loan: KEIC (2)Call number: 658.827 FIN, ...

7.
The world health report 1999 : making a difference by WHO
Material type: Text Text
Language: English
Publication details: New Delhi: Bookwell 1999
Availability: Items available for loan: KEIC (1)Call number: 614 WHO.

8.
Feminist futures : re-imagining women, culture and development by
  • Bhavnani, Kum-Kum (ed.)
  • Foran, John (ed.)
  • Kurian, Priya A. (ed.)
Material type: Text Text
Publication details: New Delhi: Zubaab 2003
Availability: Items available for loan: KEIC (1)Call number: 305.42 FEM .

9.
Strategic marketing : creating competitive advantage by Douglas West, John Ford and Essam Ibrahim by
  • West, Douglas
  • Ford, John
  • Ibrahim, Essam
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press, Inc. 2010
Availability: Items available for loan: KEIC (1)Call number: 658.8101 WES.

10.
Media and middle class moms : images and realities of work and family by Lara Descartes and Conrad P. Kottak by
  • Descartes, Lara
  • Kottak, Conrad P
Material type: Text Text
Language: English
Publication details: New York: Routledge 2009
Availability: Items available for loan: KEIC (1)Call number: 306.874308622 DES.

11.
Patterns of middle class consumption in India and China by
  • Jaffrelot Christophe (ed.)
  • Ve, Peter van der (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 305.550951 PAT.

12.
Brainfluence : 100 ways to persuade and convince consumers with neuromarketing by Roger Dooley by
  • Dooley, Roger
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons 2012
Availability: Items available for loan: KEIC (1)Call number: 658.80019 DOO.

13.
Sampling essentials : practical guidelines for making sampling choices by Johnnie Daniel by
  • Daniel, Johnnie
Material type: Text Text
Language: English
Publication details: California: SAGE Publications, Inc. 2012
Availability: Items available for loan: KEIC (1)Call number: 001.43 DAN.

14.
World 3.0 : global prosperity and how to achieve it by Pankaj Ghemawat by
  • Ghemawat, Pankaj
Material type: Text Text
Language: English
Publication details: Massachusetts: Harvard Business School Publishing 2011
Availability: Items available for loan: KEIC (1)Call number: 337 GHE.

15.
Workforce of one : revolutionizing talent management through customization by Susan M. Cantrell, David Smith by
  • Cantrell, Susan M
  • Smith, David
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Publishing 2010
Availability: Items available for loan: KEIC (1)Call number: 658.301 CAN .

16.
India reloaded : inside India's resurgent consumer market by Dheeraj Sinha by
  • Sinha, Dheeraj
Material type: Text Text
Language: English
Publication details: Chennai: Westland Ltd. 2015
Availability: Items available for loan: KEIC (1)Call number: 658.83430954 SIN.

17.
Developing winning brand strategies : marketing strategy collection by Lars Finskud by
  • Finskud, Lars
Material type: Text Text
Language: English
Publication details: New York: Business Expert Press LLC 2009
Availability: Items available for loan: KEIC (1)Call number: 658.827 FIN.

18.
Cutting edge advertising : how to create the world's best print for brands in the 21st century by Jim Aitchison by
  • Aitchison, Jim
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Singapore: Prentice Hall 2007
Availability: Items available for loan: KEIC (2)Call number: 659.1 AIT, ...
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19.
Cutting edge advertising : how to create the world's best print for brands in the 21st century by Jim Aitchison by
  • Aitchison, Jim
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Singapore: Prentice Hall 2004
Availability: Items available for loan: KEIC (1)Call number: 659.1 AIT.

20.
Being direct : making advertising pay by Lester Wunderman by
  • Wunderman, Lester
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Random House, Inc. 1996
Availability: Not available: KEIC: Lost (1).

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