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1.
The handbook of strategic public relations and integrated communications by
  • Caywood, Clarke L. (ed.)
Material type: Text Text
Publication details: New Delhi: Tata McGraw Hill Publishing Cpmpany Limited, 1997
Availability: Items available for loan: KEIC (1)Call number: 658.45 HAN.

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2.
Total quality marketing : what has to come next in sales marketing and advertising by John Fraser-Robinson and Pip Mosscrop by
  • Fraser-Robinson, John
  • Mosscrop, Pip
Material type: Text Text
Language: English
Publication details: Allahabad: Wheeler Publishing 1995
Availability: Items available for loan: KEIC (1)Call number: 658.802 FRA.

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3.
The Sage handbook of advertising by
  • Tellis, Gerald J. (ed.)
  • Ambler, Tim (ed.)
Material type: Text Text
Publication details: London: Sage Publications Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 659.1 SAG.

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