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1.
Marketing research : text and cases by Rajendra Nargundkar by
  • Nargundkar, Rajendra
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 658.83 NAR.

2.
SPSS introductory statistics student guide by Marija J. Nousis by
  • Nousis, Marija J
Material type: Text Text
Language: English
Publication details: Illinois: SPSS Inc. 1990
Availability: Items available for loan: KEIC (2)Call number: 001.6425 NOR, ...

3.
Nationalism and social communication : an inquiry into the foundations of nationality by Karl Wolfgang Deutsch by
  • Deutsch, Karl Wolfgang
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Cambridge: MIT Press 1966
Availability: Items available for loan: KEIC (1)Call number: 155.8 DEU.

4.
Marketing research : an applied approach (with CD) by Naresh K. Malhotra and David F. Birks by
  • Malhotra, Naresh K
  • Birks, David F
Edition: 3rd European ed.
Material type: Text Text
Language: English
Publication details: England: Pearson Education Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 658.83 MAL.
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5.
Sampling techniques by William G. Cochran by
  • Cochran, William G
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1977
Availability: Items available for loan: KEIC (1)Call number: 001.4222 COC.

6.
Inside business incubators and corporate ventures by Sally Richards by
  • Richards, Sally
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.11 RIC.

7.
Sampling : design and analysis (With CD) by Sharon L. Lohr by
  • Lohr, Sharon L
Material type: Text Text
Language: English
Publication details: USA: Brooks/Cole Publishing Company 1999
Availability: Items available for loan: KEIC (1)Call number: 519.52 LOH.

8.
Cluster analysis by Mark S. Aldenderfer and Roger K. Blashfield by
  • Aldenderfer, Mark S
  • Blashfield, Roger K
Series: Quantitative applications in the social sciences
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publication India Pvt. Ltd. 1984
Availability: Items available for loan: KEIC (1)Call number: 300 ALD.

9.
Theory and analysis of sample survey designs by Daroga Singh and F. S. Chaudhary by
  • Singh, Daroga
  • Chaudhary, F. S
Edition: 1st Indian ed.
Material type: Text Text
Language: English
Publication details: New delhi: Wiley Eastern Limited 1986
Availability: Items available for loan: KEIC (1)Call number: 001.4222 SIN.

10.
SPSS/PC + professional statistics version 5.0 by Marija J. Norusis by
  • Norusis, Marija J
Material type: Text Text
Language: English
Publication details: Chicago: SPSS Inc. 1992
Availability: Items available for loan: KEIC (1)Call number: 001.6425 SPS.

11.
Research techniques for marketing decisions : non-technical introduction by Chuck Chakrapani by
  • Chakrapani, Chuck
Material type: Text Text
Language: English
Publication details: North Sydney: Australia market research Pty. Ltd. 1989
Availability: Items available for loan: KEIC (1)Call number: 658.83 CHA.

12.
Multivariate data analysis by Joseph F. Hair, Rolph E. Anderson, Ronald L. Tatham and William C. Black
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 001.55 MUL.

13.
Marketing research : an international approach by Marcus J. Schmidt and Svend Hollensen by
  • Schmidt, Marcus J
  • Hollensen, Svend
Material type: Text Text
Language: English
Publication details: New Delhi: Dorling Kindersley 2007
Availability: Items available for loan: KEIC (1)Call number: 658.83 SCH.

14.
Globalisation, economic reforms and employment strategy in India by S. P. Gupta by
  • Gupta, S. P
Material type: Text Text
Language: English
Publication details: New Delhi: Academic Foundation 2006
Availability: Items available for loan: KEIC (1)Call number: 330 GUP.

15.
Small and medium enterprises : changes and opportunities by J. S. Juneja by
  • Juneja, J. S
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Excel Books 1998
Availability: Items available for loan: KEIC (1)Call number: 338.04 JUN.

16.
Statistics for marketing and consumer research by Mario Mazzocchi by
  • Mazzocchi, Mario
Material type: Text Text
Language: English
Publication details: London: Sage Publications Ltd. 2008
Availability: Not available: KEIC: Checked out (1).

17.
The Sage sourcebook of advanced data analysis methods for communication research by
  • Hayes, Andrew F. (ed.)
  • Slater, Michael D. (ed.)
  • Snyder, Leslie B. (ed.)
Material type: Text Text
Publication details: California: Sage Pubications Inc. 2008
Availability: Items available for loan: KEIC (1)Call number: 302.20727 SAG.

18.
Rhetorical criticism : exploration and practice by Sonja K. Foss by
  • Foss, Sonja K
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Long Grove: Waveland Press, Inc 2009
Availability: Items available for loan: KEIC (1)Call number: 302.2 FOS.

19.
Predictive modelling in strategic marketing by Purba Halady Rao by
  • Rao, Purba Halady
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Learning Pvt. Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.8 RAO.

20.
Data mining for business intelligence : concepts, techniques, and applications in Microsoft Office Excel with XLMiner by Galit Shmueli, Nitin R. Patel and Peter C. Bruce by
  • Shmueli, Galit
  • Bruce, Peter C
  • Patel, Nitin R
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley India Pvt. Ltd. 2014
Availability: Items available for loan: KEIC (1)Call number: 005.54 SHM.

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