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	1.	Marketing research : text and cases by Rajendra Nargundkar by Nargundkar, Rajendra Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003 Availability: Items available for loan: KEIC (1)Call number: 658.83 NAR. Place hold Add to cart (remove)
	2.	Marketing research : an applied approach (with CD) by Naresh K. Malhotra and David F. Birks by Malhotra, Naresh K Birks, David F Edition: 3rd European ed. Material type: Text Language: English Publication details: England: Pearson Education Limited 2007 Availability: Items available for loan: KEIC (1)Call number: 658.83 MAL. (1 votes) Place hold Add to cart (remove)
	3.	Cluster analysis by Mark S. Aldenderfer and Roger K. Blashfield by Aldenderfer, Mark S Blashfield, Roger K Series: Quantitative applications in the social sciences Material type: Text Language: English Publication details: New Delhi: Sage Publication India Pvt. Ltd. 1984 Availability: Items available for loan: KEIC (1)Call number: 300 ALD. Place hold Add to cart (remove)
	4.	SPSS/PC + professional statistics version 5.0 by Marija J. Norusis by Norusis, Marija J Material type: Text Language: English Publication details: Chicago: SPSS Inc. 1992 Availability: Items available for loan: KEIC (1)Call number: 001.6425 SPS. Place hold Add to cart (remove)
	5.	Research techniques for marketing decisions : non-technical introduction by Chuck Chakrapani by Chakrapani, Chuck Material type: Text Language: English Publication details: North Sydney: Australia market research Pty. Ltd. 1989 Availability: Items available for loan: KEIC (1)Call number: 658.83 CHA. Place hold Add to cart (remove)
	6.	Multivariate data analysis by Joseph F. Hair, Rolph E. Anderson, Ronald L. Tatham and William C. Black Edition: 5th ed. Material type: Text Language: English Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2003 Availability: Items available for loan: KEIC (1)Call number: 001.55 MUL. Place hold Add to cart (remove)
	7.	Marketing research : an international approach by Marcus J. Schmidt and Svend Hollensen by Schmidt, Marcus J Hollensen, Svend Material type: Text Language: English Publication details: New Delhi: Dorling Kindersley 2007 Availability: Items available for loan: KEIC (1)Call number: 658.83 SCH. Place hold Add to cart (remove)
	8.	Statistics for marketing and consumer research by Mario Mazzocchi by Mazzocchi, Mario Material type: Text Language: English Publication details: London: Sage Publications Ltd. 2008 Availability: Not available: KEIC: Checked out (1). Place hold Add to cart (remove)
	9.	The Sage sourcebook of advanced data analysis methods for communication research by Hayes, Andrew F. (ed.) Slater, Michael D. (ed.) Snyder, Leslie B. (ed.) Material type: Text Publication details: California: Sage Pubications Inc. 2008 Availability: Items available for loan: KEIC (1)Call number: 302.20727 SAG. Place hold Add to cart (remove)
	10.	Predictive modelling in strategic marketing by Purba Halady Rao by Rao, Purba Halady Material type: Text Language: English Publication details: New Delhi: PHI Learning Pvt. Ltd. 2008 Availability: Items available for loan: KEIC (1)Call number: 658.8 RAO. Place hold Add to cart (remove)
	11.	Data mining for business intelligence : concepts, techniques, and applications in Microsoft Office Excel with XLMiner by Galit Shmueli, Nitin R. Patel and Peter C. Bruce by Shmueli, Galit Bruce, Peter C Patel, Nitin R Material type: Text Language: English Publication details: New Delhi: Wiley India Pvt. Ltd. 2014 Availability: Items available for loan: KEIC (1)Call number: 005.54 SHM. Place hold Add to cart (remove)
	12.	Data smart : using data science to transform information into insight by John W. Foreman by Foreman, John W Material type: Text Language: English Publication details: Hoboken: John Wiley and Sons Ltd. 2014 Availability: Items available for loan: KEIC (1)Call number: 006.31 FOR. Place hold Add to cart (remove)
	13.	Multivariate data analysis by Joseph F. Hair, William C. Black, Barry J. Babin, Rolph E. Anderson and Ronald L. Tatham Edition: 6th ed. Material type: Text Language: English Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2009 Availability: Items available for loan: KEIC (4)Call number: 001.55 MUL, ... Place hold Add to cart (remove)
	14.	SPSS 17.0 for researchers by S. L. Gupta and Hitesh Gupta by Gupta, S. L Gupta, Hitesh Material type: Text Language: English Publication details: New Delhi: International Book House Pvt. Ltd. 2011 Availability: Items available for loan: KEIC (1)Call number: 001.6425 GUP. Place hold Add to cart (remove)
	15.	Multivariate data analysis by Joseph F. Hair, William C. Black, Barry J. Babin and Rolph E. Anderson Edition: 7th ed. Material type: Text Language: English Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2015 Availability: Items available for loan: KEIC (6)Call number: 001.55 MUL, ... Not available: KEIC: Checked out (1). Place hold Add to cart (remove)

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