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1.
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Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumers by Lisa Johnson with Cheri Hanson by
Material type: Text Text
Language: English
Publication details: New York: Free Press 2006
Availability: Items available for loan: KEIC (1)Call number: 658.8342 JOH.

2.
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Strategy in advertising : matching media and messages to markets and motivations by Leo Bogaret by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Lincolnwood: NTC Business Books 1996
Availability: Items available for loan: KEIC (1)Call number: 659.1 BOG.

3.
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How to develop successful new products by Jerry Patrick by
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1997
Availability: Items available for loan: KEIC (1)Call number: 658.575 PAT.

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The Apple experience : the secrets of delivering insanely great customer service by Carmine Gallo by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limted 2012
Availability: Items available for loan: KEIC (1)Call number: 658.812 GAL.

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