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1.
Media ethics : truth, fairness and objectivity making and breaking news by
  • Thakurta, Paranjoy Guha
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2009
Availability: Items available for loan: KEIC (2)Call number: 302.23 THA, ...

2.
The Murdoch mission : the digital transformation of a media empire by Wendy Goldman Rohm by
  • Rohm, Wendy Goldman
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 070.092 ROH.

3.
The fashion system by Roland Barthes translated by Matthew Ward and Richard Howard by
  • Barthes, Roland
Material type: Text Text
Language: English
Publication details: California: Univesity of California Press 1990
Availability: Items available for loan: KEIC (1)Call number: 339.0014 BAR.

4.
The third wave by Alvin Toffler by
  • Toffler, Alvin
Material type: Text Text
Language: English
Publication details: New York: Bantam Books 1981
Availability: Items available for loan: KEIC (2)Call number: 330.9 TOF, ...

5.
International advertising handbook : a user's guide to rules and regulations by Barbara Aundberg Baudot by
  • Baudot, Barbara Sundberg
Material type: Text Text
Language: English
Publication details: Massachusetts: Lexinton Books 1989
Availability: Items available for loan: KEIC (1)Call number: 659.10202 BAU.

6.
The De Bono code book by Edward de Bono
Material type: Text Text
Language: English
Publication details: London: Viking 2000
Availability: Items available for loan: KEIC (2)Call number: 001.51 BON, ...

7.
Primal branding: Create zealots for your brand, your company, and your future by
  • Hanlon, Patrick
Material type: Text Text
Language: English
Publication details: New York: Free Press 2006
Availability: Items available for loan: KEIC (2)Call number: 658.827 HAN, ...

8.
Ethics in public relations : a guide to best practice by Patricia Parsons by
  • Parsons, Patricia
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page India 2005
Availability: Items available for loan: KEIC (1)Call number: 174.96572 PAR.

9.
In Sam we trust : the untold story of Sam Walton and how Wal-Mart is devouring America by Bob Ortega by
  • Ortega, Bob
Material type: Text Text
Language: English
Publication details: New York: Times Books 1998
Availability: Items available for loan: KEIC (2)Call number: 338.04092 ORT, ...

10.
Proceedings of the 1996 conference of the American Academy of Advertising by
  • Wilcox, Gary B. (ed.)
Material type: Text Text
Publication details: Texas: The University of Texas 1996
Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO.

11.
Forms, folds, and sizes : all the details graphic designers need to know but can never find by Poppy Evans by
  • Evans, Poppy
Material type: Text Text
Language: English
Publication details: Massachusetts: Rockport Publishers, Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 686.2 EVA.

12.
Media and market forces challenges and opportunities : proceedings of the regional seminars and the national colloquium by
  • Gupta, V. S. (ed.)
  • Dyal, Rajeshwar (ed.)
Material type: Text Text
Publication details: New Delhi: Concept Publishing Co. 1998
Availability: Items available for loan: KEIC (1)Call number: 302.23 MED.

13.
Brands, trademarks and advertising by Rodney D. Ryder by
  • Ryder, Rodney D
Material type: Text Text
Language: English
Publication details: New Delhi: LexisNexis Butterworths India 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827 RYD.

14.
Moral minds : the nature of right and wrong by Marc D. Hauser by
  • Hauser, Marc D
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 150 HAU.

15.
Digital modernism : making it new in new media by Jessica Pressman by
  • Pressman, Jessica
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press 2014
Availability: Items available for loan: KEIC (1)Call number: 802.85 PRE.

16.
The new media handbook by Andrew Dewdney and Peter Ride by
  • Dewdney, Andrew
  • Ride, Peter
Material type: Text Text
Language: English
Publication details: New York: Routledge 2009
Availability: Items available for loan: KEIC (1)Call number: 302.231 DEW.

17.
India's middle class : new forms of urban leisure consumption and prosperity by Christiane Brosius by
  • Brosius, Christiane
Material type: Text Text
Language: English
Publication details: New York: Routledge 2010
Availability: Items available for loan: KEIC (1)Call number: 305.550954 BRO.

18.
Patterns of middle class consumption in India and China by
  • Jaffrelot Christophe (ed.)
  • Ve, Peter van der (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 305.550951 PAT.

19.
Buying in : the secret dialogue between what we buy and who we are by Rob Walker by
  • Walker, Rob
Material type: Text Text
Language: English
Publication details: New York: Random ouse 2008
Availability: Items available for loan: KEIC (1)Call number: 658.8270973 WAL.

20.
Hidden codes and grand designs : secret languages from ancient times to modern day by Pierre Berloquin by
  • Berloquin, Pierre
Material type: Text Text
Language: English
Publication details: New York: Sterling Publishing Co. Inc. 2008
Availability: Items available for loan: KEIC (1)Call number: 302.2 BER.

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