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IMC the next generation : five steps for delivering value and measuring returns using marketing communication by Don Schultz and Heidi Schultz
Material type:
TextLanguage: English Publication details: New York: McGraw Hill 2003Description: xxiii, 408p., notes, ind. 24 cm x 16 cmISBN: - 0071416625
- behaviour
- brand name product
- building share value into the future
- business communication
- communication tactic to profit building strategy
- customer investment
- customer services
- determine financial values of customers and customer group
- identifying customers and prospects
- investment short term and long term
- marketing
- planning messages and incentives
- 658.8 SCH
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.8 SCH (Browse shelf(Opens below)) | Available | 12003 | ||
| Books | KEIC | 658.8 SCH (Browse shelf(Opens below)) | Available | 12004 | ||
| Books | KEIC | 658.8 SCH (Browse shelf(Opens below)) | Available | 13555 | ||
| Books | KEIC | 658.8 SCH (Browse shelf(Opens below)) | Checked out | 11/25/2011 | 5045 |
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