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Product management by Donald R. Lehmann and Russell S. Winer by Series: The Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Irwin/Mcgraw-Hill, Inc. 1997
Availability: Items available for loan: KEIC (1)Call number: 658.56 LEH.

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2.
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Classic failures in product marketing : marketing principles violations and how to avoid them by Donald W. Hendon by
Material type: Text Text
Language: English
Publication details: Lincolnwood: NTC Business Books 1996
Availability: Items available for loan: KEIC (1)Call number: 658.8 HEN.

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