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1.
Product management by Donald R. Lehmann and Russell S. Winer by
  • Lehmann, Donald R
  • Winer, Russell S
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2005
Availability: Items available for loan: KEIC (18)Call number: 658.56 LEH, ...

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2.
Analysis for marketing planning by Donald R. Lehmann and Russell S. Winer by
  • Lehmann, Donald R
  • Winer, Russell S
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Chicago: IRWIN 1997
Availability: Items available for loan: KEIC (1)Call number: 658.802 LEH.

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