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1.
Competitive advantage by Michael P. Porter by
  • Porter, Michael P
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1985
Availability: Items available for loan: KEIC (3)Call number: 658 POR, ...

2.
Cases in competitive strategy by Michael E. Porter by
  • Porter, Michael E
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1983
Availability: Items available for loan: KEIC (2)Call number: 658 POR, ...

3.
Winning ways : how "winning" companies create the products we all want to buy by James Pilditch by
  • Pilditch, James
Material type: Text Text
Language: English
Publication details: London: Harper and Row 1987
Availability: Items available for loan: KEIC (1)Call number: 658.8 PIL.

4.
Creating powerful brands in consumer, service and industrial markets by Leslie de Chernatony and Malcolm McDonald by
  • De Chernatony, Leslie
  • McDonald, Malcolm
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 2000
Availability: Items available for loan: KEIC (1)Call number: 658.827 DEC.

5.
Market leadership strategies for service companies : creating growth, profits, and customer loyalty by Craig Terrill and Arthur Middlebrooks by
  • Terrill, Craig
  • Middlebrooks, Arthur
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 2001
Availability: Items available for loan: KEIC (2)Call number: 658.8 TER, ...

6.
Category killers : the retail revolution and its impact on consumer culture by Robert Spector by
  • Spector, Robert
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 2005
Availability: Items available for loan: KEIC (1)Call number: 658.85 SPE.

7.
Harvard business review on strategic alliances by Harvard Business Review [HBR] Series: The Harvard business review paperback
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 2002
Availability: Items available for loan: KEIC (2)Call number: 338.7 HAR, ...

8.
International marketing by Kate Gillespie, Jean-Pierre Jeannet and H. David Hennessey by
  • Gillespie, Kate
  • Hennessey, H. David
  • Jeannet, Jean-Pierre
Material type: Text Text
Language: English
Publication details: New Delhi: Cengage Learning India Pvt. Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.84 GIL.

9.
Being ethical : ethics as the foundation of business by S. Manikutty by
  • Manikutty, S
Series: IIM Ahmedabad Business Books Series
Material type: Text Text
Language: English
Publication details: Noida: Random House 2011
Availability: Items available for loan: KEIC (2)Call number: 658 MAN, ...

10.
Learning guide : marketing strategy and planning by Ashridge learning resource centre
Material type: Text Text
Language: English
Publication details: London: Ashridge Management College 1998
Availability: Items available for loan: KEIC (1)Call number: 658.807 LEA.

11.
Marketing in manageable bites for busy managers and overwork students by Mike Meldrum and Malcolm McDonald by
  • Meldrum, Mike
  • McDonald, Malcolm
Material type: Text Text
Language: English
Publication details: London: McMillan Press Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.8 MEL.

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