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1.
Marketing : basic concepts and decisions by William M. Pride and O. C. Ferrell by
  • Pride, William M
  • Ferrell, O. C
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Massachusetts: Houghton Mifflin Co. 1987
Availability: Items available for loan: KEIC (1)Call number: 658.8 PRI.

2.
Strategic marketing management by Carol H. Anderson and Julian W. Vincze by
  • Anderson, Carol H
  • Vincze, Julian
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Boston: Houghton Mifflin Company 2004
Availability: Items available for loan: KEIC (1)Call number: 658.802 AND.

3.
Marketing by E.T. Martin by
  • Martin, E.T
Series: Core business studies
Material type: Text Text
Language: English
Publication details: London: Mitchell Beazley Publishers 1983
Availability: Items available for loan: KEIC (1)Call number: 658.8 MAR.

4.
Marketing sense : a practitioner's approach to marketing by Saroj Datta by
  • Datta, Saroj
Material type: Text Text
Language: English
Publication details: New Delhi: Excel Books 2005
Availability: Items available for loan: KEIC (1)Call number: 658.8 DAT.

5.
Marketing for hospitality and tourism by Philip Kotler, John Bowen and James Makens by
  • Kotler, Philip
  • Bowen, John
  • Makens, James
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education Pet. Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.809647 KOT.

6.
Marketing communications by Institute of Chartered Financial Analysis of India
Material type: Text Text
Language: English
Publication details: Hyderabad: The Institute of Chartered Financial Analysts of India 2004
Availability: Items available for loan: KEIC (1)Call number: 658.802 MAR.

7.
Marketing by Paul Baines, Chris Fill, Kelly Page by
  • Baines, Paul
  • Fill, Chris
  • Page, Kelly
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2013
Availability: Items available for loan: KEIC (1)Call number: 658.8 BAI.

8.
Marketing management : concepts, cases, challenges and trends by M. Govindarajan by
  • Govindarajan, M
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 658.802 GOV.

9.
Rising consumption and its impact by
  • Ghose, Amitabha (ed.)
Material type: Text Text
Publication details: Agartala: IUP Publisher 2009
Availability: Items available for loan: KEIC (1)Call number: 658.8342 RIS.

10.
Retailing : an introduction by Roger Cox and Paul Brittain by
  • Cox, Roger
  • Brittain, Paul
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education Inc. 2008
Availability: Items available for loan: KEIC (2)Call number: 658.87 COX, ...

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