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1.
Ethnography for marketers : a guide to consumer immersion by Hy Mariampolski by
  • Mariampolski, Hy
Material type: Text Text
Language: English
Publication details: California: Sage Publication, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.634 MAR.

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2.
Conquering consumerspace : marketing strategies for a branded world by Michael R. Solomon by
  • Solomon, Michael R
Material type: Text Text
Language: English
Publication details: New York: AMACOM 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827 SOL.

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