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	1.	Principles of advertising and IMC by Tom Duncan by Duncan, Tom Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006 Availability: Items available for loan: KEIC (2)Call number: 659.1 DUN, ... Place hold Add to cart (remove)
	2.	Integrated marketing communications by Don E. Schultz, Stanely I. Tannenbaum by Schultz, Don E Lauterborn, Robert F Tannenbaum, Stanley, I Material type: Text Language: English Publication details: Lincolnwood: NTC Business Books 1997 Availability: Items available for loan: KEIC (3)Call number: 658.802 SCH, ... Place hold Add to cart (remove)
	3.	Proceedings of the 1987 conference of the American Academy of Advertising by Feasley, Florence G. (ed.) Material type: Text Publication details: Columbia: American Academy of Advertising, 1987 Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO. Place hold Add to cart (remove)
	4.	Proceedings of the 2003 conference of the american academy of advertising by Carlson, Les (ed.) Material type: Text Publication details: New York: American Academy of Advertising, 2003 Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO. Place hold Add to cart (remove)
	5.	Monitoring advertising performance by Colin McDonald by McDonald, Colin Material type: Text Language: English Publication details: Henley-on-Thame: Admap 1997 Availability: Items available for loan: KEIC (1)Call number: 659.111 MCD. Place hold Add to cart (remove)
	6.	Television advertising and consumer response : children buying behaviour by Neeru Kapoor by Kapoor, Neeru Edition: 1st ed. Material type: Text Language: English Publication details: New Delhi: Mittal Publications 2003 Availability: Items available for loan: KEIC (1)Call number: 659.143 KAP. Place hold Add to cart (remove)
	7.	Direct marketing : concept and cases by Mukesh Chaturvedi by Chaturvedi, Mukesh Edition: 1st ed. Material type: Text Language: English Publication details: New Delhi: Excel Books 2000 Availability: Items available for loan: KEIC (1)Call number: 658.872 CHA. Place hold Add to cart (remove)
	8.	Mobile marketing : fundamentals and strategy by Kann Varnali, Aysegul Toker and Cengiz Yilmaz by Varnali, Kaan Toker, Aysegul Yilmaz, Cengiz Material type: Text Language: English Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2011 Availability: Items available for loan: KEIC (1)Call number: 658.8 VAR. Place hold Add to cart (remove)
	9.	Marketing through turbulent times by Jenny Darroch by Darroch, Jenny Material type: Text Language: English Publication details: New York: Palgrave Macmillan 2010 Availability: Items available for loan: KEIC (1)Call number: 658.8 DAR. Place hold Add to cart (remove)
	10.	Strategic thinking for advertising creatives by Alice Kavounas Taylor by Taylor, Alice Kavounas Material type: Text Language: English Publication details: London: Laurence King Publishing Ltd 2013 Availability: Items available for loan: KEIC (1)Call number: 659.113 TAY. Place hold Add to cart (remove)
	11.	Product Management by R. P. Yadav by Yadav, R. P Material type: Text Language: English Publication details: New Delhi: Sonali Publications 2009 Availability: Items available for loan: KEIC (1)Call number: 658.56 YAD. Place hold Add to cart (remove)

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