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1.
Constructing the new consumer society by
  • Sulkunen, Pekka (ed.)
  • Holmwood, John (ed.)
  • Radner, Hilary (ed.)
  • Schulze, Gerhard (ed.)
Material type: Text Text
Publication details: New York: St. Martin's Press, Inc., 1997
Availability: Items available for loan: KEIC (1)Call number: 306.3 CON.

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2.
Social communication in advertising consumption in the mediated marketplace by William Leiss, Stephen Kline, Sut Jhally and Jacqueline Botterill
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Routledge 2005
Availability: Items available for loan: KEIC (1)Call number: 659.1042 SOC.

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3.
The nature of marketing: Marketing to the swarm as well as the herd by Chuck Brymer by
  • Brymer, Chuck
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2009
Availability: Items available for loan: KEIC (2)Call number: 658.8 BRY, ...
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4.
Marketing : a critical textbook by Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren and Mark Tadajewski
Material type: Text Text
Language: English
Publication details: New Delhi: SAGE Publications India Pvt. Ltd. 2012
Availability: Items available for loan: KEIC (1)Call number: 658.8 MAR.

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