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1.
Marketing management by Rajan Saxena by
  • Saxena, Rajan
Edition: 5th reprint ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001
Availability: Items available for loan: KEIC (3)Call number: 658.802 SAX, ...

2.
Effective public relations by Scott M. Cutlip, Allen H. Center and Glen M. Broom by
  • Cutlip, Scott M
  • Broom, Glen M
  • Center, Allen H
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: London: Prentice-Hall International Limited 1999
Availability: Items available for loan: KEIC (1)Call number: 659.2 CUT.

3.
The major film theories by J. Dudley Andrew by
  • Andrew, J. Dudley
Material type: Text Text
Language: English
Publication details: London: Oxford Univwersity Press 1976
Availability: Items available for loan: KEIC (1)Call number: 791.4 AND.

4.
Theories of personality by Richard M. Ryckman by
  • Ryckman, Richard M
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Australia: Wadsworth Thomson Learning 1999
Availability: Items available for loan: KEIC (1)Call number: 155.2 RYC.

5.
Understanding art (with CD) by Lois Fichner-Rathus by
  • Fichner-Rathus, Lois
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: California: Thomson Wordsworth 2004
Availability: Items available for loan: KEIC (1)Call number: 700.1 FIC.

6.
Theories of mass communication by Melvin L. DeFleur, Sandra J. Ball-Rokeach by
  • DeFleur, Melvin L
  • Ball-Rokeach, Sandra J
Material type: Text Text
Language: English
Publication details: New York: Longman Inc. 1989
Availability: Items available for loan: KEIC (1)Call number: 302.234 DEF.

7.
The essential brand book over 100 techniques to increase brand value by Iain Ellwood by
  • Ellwood, Iain
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2000
Availability: Items available for loan: KEIC (1)Call number: 658.827 ELL.

8.
The knowledge entrepreneur : how your business can create, manage, and profit from intellectual capital by Colin Coulson-Thomas by
  • Coulson-Thomas, Colin
Material type: Text Text
Language: English
Publication details: London: Kogan Page 2004
Availability: Items available for loan: KEIC (1)Call number: 658.4038 COU.

9.
Organization development : intervetions and strategies by
  • Ramnarayan, S. (ed.)
  • Rao, T. V. (ed.)
  • Singh, Kuldeep (ed.)
Material type: Text Text
Publication details: New Delhi: Response Books, Sage Publications India Pvt. Ltd. 1998
Availability: Items available for loan: KEIC (8)Call number: 658.4063 ORG, ...

10.
Psychology in human and social development : lessons from diverse cultures : a festschrift for Durganand Sinha by
  • Berry, John W. (ed.)
  • Mishra, R. C. (ed.)
  • Tripathi, R. C. (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt Ltd., 2002
Availability: Items available for loan: KEIC (1)Call number: 150.9 PSY.

11.
Media economics : theory and practie by
  • Alexander, Alison (ed.)
  • Owers, James (ed.)
  • Carveth, Rod (ed.)
Edition: 2nd ed.
Material type: Text Text
Publication details: New Jercy: Lawrence Erlbaum Associates, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 338.4730223 MED.

12.
Media economics : theory and practie by
  • Alexander, Alison (ed.)
  • Owers, James (ed.)
  • Carveth, Rod (ed.)
  • Hollifield, C. Ann (ed.)
  • Greco, Albert N. (ed.)
Edition: 3rd ed.
Material type: Text Text
Publication details: New Jercy: Lawrence Erlbaum Associates, Inc., 2003
Availability: Items available for loan: KEIC (1)Call number: 338.4730223 MED.

13.
Beautiful things in popular culture by
  • McKee, Alan (ed.)
Material type: Text Text
Publication details: Malden: Blackwell Publishing 2007
Availability: Items available for loan: KEIC (1)Call number: 306.0973 BEA .

14.
Theater for development : an introduction to context, applications and training by Kees Epskamp with foreword by Tim Prentki by
  • Epskamp, Kees
Material type: Text Text
Language: English
Publication details: London: Zed Books Ltd. 2006
Availability: Items available for loan: KEIC (1)Call number: 792 EPS.

15.
Conceptual issues in consumer behaviour : the Indian context by S. Ramesh Kumar by
  • Kumar, S. Ramesh
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8342 KUM.

16.
Principles of economic sociology by Richard Swedberg by
  • Swedberg, Richard
Material type: Text Text
Language: English
Publication details: Jaipur: Rawat Publications 2004
Availability: Items available for loan: KEIC (1)Call number: 306.3 SWE.

17.
Economic developments in India : analysis, reports, policy documents (EDI) (with CD) by
  • Kapila, Raj (ed.)
  • Kapila, Uma (ed.)
Material type: Text Text
Publication details: Delhi: Academic Foundation 2005
Availability: Items available for loan: KEIC (1)Call number: 338.954 ECO.

18.
Innovation for corporate renaissance by
  • Gera, M. R. (ed.)
Edition: 1st ed.
Material type: Text Text
Publication details: New Delhi: Excel Books, 1997
Availability: Items available for loan: KEIC (1)Call number: 658 INN.

19.
Love in South Asia : a cultural history by
  • Orsini, Francesca (ed.)
Series: University of Cambridge oriental publications ; 62
Material type: Text Text
Publication details: New Delhi: Cambridge University Press India Pvt. Ltd., 2007
Availability: Items available for loan: KEIC (1)Call number: 954 LOV.

20.
Social darwinism : linking evolutionary thought to social theory by Peter Dickens by
  • Dickens, Peter
Series: Concepts in the Social Sciences/ series editor Frank Parkin
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Viva Books Private Limited 2002
Availability: Items available for loan: KEIC (1)Call number: 301 DIC.

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