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1.
Cases in advertising and communications management by Stephen A. Greyser and Robert J. Kopp by
  • Greyser, Stephen A
  • Kopp, Robert J
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall International Inc. 1992
Availability: Items available for loan: KEIC (1)Call number: 659.1 GRE.

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2.
Co-op advertising : the authoritative guide to promotional allowance marketing for advertisers, retailers and distributors vy Robert F. Houk by
  • Houk, Robert F
Material type: Text Text
Language: English
Publication details: Illinios: NTC Business Books 1995
Availability: Items available for loan: KEIC (1)Call number: 659 HOU.

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