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Event sponsorship by Bruce E. Skinner and Vladimir Rukavina
Material type:
TextLanguage: English Series: The Wiley event management seriesPublication details: New Jersy: John Wiley and Sons Inc. 2003Description: xxii, 298p., app., ind. 24 cm x 20 cmISBN: - 0471126012
- benefits
- corporate sponsorship
- creating the proper image in the eyes of your sponsors
- creative approach
- effective sponsorship proposal
- global event sponsorship
- importance of networking
- legal issues
- outstanding events sell sponsorship
- research
- special events
- sponsorship evaluation process
- sponsorship marketing plan
- sponsorship sales
- staff, client relationship
- 659.285 SKI
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 659.285 SKI (Browse shelf(Opens below)) | Available | 6754 |
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