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Marketing communications management : concepts and theories, cases and practices by Paul Copley
Material type:
TextLanguage: English Publication details: New Delhi: Elsevier India Private Limited 2007Description: xv, 441p., ind. 27 cm x 21 cmISBN: - 813120765X
- advertising as a art of persuasion, strategic thinking and managed discipline
- advetising management
- behaviour and relationships
- branding and practice
- communication in marketing
- corportate communications
- creative strategy and the role of semiotics
- integrated marketing communications mix and its environment
- management
- marketing
- media characteristics
- personal communications
- public relations
- sales promotion and direct marketing
- sponsorship
- 658.802 COP
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.802 COP (Browse shelf(Opens below)) | Available | 7020 |
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