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The masterbrand mandate : the management strategy that unifies companies and multiplies value by Lynn B. Upshaw and Earl L. Taylor by
Material type: Text Text
Language: English
Publication details: London: Pearson Educaiton 2000
Availability: Items available for loan: KEIC (1)Call number: 658.827 UPS.

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Customer . community : unleashing the power of your customers base by Drew Banks and Kim Daus foreword by Scott Cook by Series: The Jossey-Bass business and management series
Material type: Text Text
Language: English
Publication details: San Francisco: Jossey-Bass 2002
Availability: Items available for loan: KEIC (1)Call number: 658.812 BAN.

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Marketing to the social web : how digital customer communities build your business by Larry Weber by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Jersy: John Wiley and Sons, Inc. 2009
Availability: Items available for loan: KEIC (1)Call number: 658.872 WEB.

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