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1.
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The customer driven company : moving from talk to action by Richard C. Whiteley by
Material type: Text Text
Language: English
Publication details: Massachusetts: Perseus Books 1991
Availability: Items available for loan: KEIC (1)Call number: 658.812 WHI.

2.
Integrated direct marketing by Ernan Roman by
Material type: Text Text
Language: English
Publication details: Lincolnwood: NTC Business Books 1995
Availability: Items available for loan: KEIC (1)Call number: 658.84 ROM.

3.
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Ten deadly marketing sins : signs and solutions by Philip Kotler by
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley India(P) Ltd. 2004
Availability: Items available for loan: KEIC (2)Call number: 658.8 KOT, ...

4.
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Critical marketing : defining the field by
Material type: Text Text
Publication details: Burlington: Butterworth-Heinemann, 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8001 CRI.

5.
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Internet marketing start to finish : drive measurable, repeatable online sales with search marketing, usability, CRM, and analytics by Catherine Juon, Dunrie Greiling and Catherine Buerkle by
Material type: Text Text
Language: English
Publication details: New Delhi: Dorling Kindersley (India) Pvt Ltd 2012
Availability: Items available for loan: KEIC (1)Call number: 658.84 JUN.

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