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1.
Creating a market sensitive culture : anticipate change, act fast, do it today by Andrew Bruce and Ken Langdon by
  • Bruce, Andrew
  • Langdon, Ken
Material type: Text Text
Language: English
Publication details: London: Pitman Publishing 1997
Availability: Items available for loan: KEIC (1)Call number: 658.4 BRU.

2.
Tha AMA handbook of marketing for the service industries by
  • Congram, Carole A. (ed.)
Material type: Text Text
Publication details: New York: American Management Association 1991
Availability: Items available for loan: KEIC (1)Call number: 658.8 AMA.

3.
Simply better : winning and keeping customers by delivering what matters most by Patrick Barwise and Sean Meehan by
  • Barwise, Patrick
  • Meehan, Sean
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Publishing 2004
Availability: Items available for loan: KEIC (1)Call number: 658.812 BAR.

4.
Direct from DELL by Michael Dell by
  • Dell, Michael
Material type: Text Text
Language: English
Publication details: New York: HarperCollins 2000
Availability: Items available for loan: KEIC (1)Call number: 338.4 DEL.

5.
Customer focus : the new imperative - Vol.1 by
  • Mukerjee, Kaushik (ed.)
Material type: Text Text
Publication details: Hyderabad: The ICFAI University Press 2006
Availability: Items available for loan: KEIC (1)Call number: 658.8324 CUS.

6.
Customer mania! : it's never too late to build a customer-focused company by Ken Blanchard, Jim Ballard and Fred Finch by
  • Blanchard, Ken
  • Ballard, Jim
  • Finch, Fred
Material type: Text Text
Language: English
Publication details: New Delhi: HarperCollins Publishers 2004
Availability: Items available for loan: KEIC (1)Call number: 658.812 BAL.

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