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1.
Digital marketing : using new technologies to get closer to your customers by Will Rowan by
  • Rowan, Will
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8 ROW.

2.
Customer winback : how to recapture lost customers and keep them loyal by Jill Griffin and Michael W. Lowenstein foreword by Don Peppers and Martha Rogers by
  • Griffin, Jill
  • Lowenstein, Michael W
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: San Francisco: Jossey-Bass Publication 2001
Availability: Items available for loan: KEIC (1)Call number: 658.812 GRI.

3.
Marketing in the 21st century : company and customer relations by
  • Keillor, Bruce D. (ed.)
  • Orr, Linda M. (ed.)
  • Hawes, Jon M. (ed.)
Series: Praeger perspectives
Material type: Text Text
Publication details: Westport: Praeger Publishers 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8 MAR.

4.
Marketing automation : practical steps to more effective direct marketing by Jeff LeSueur by
  • LeSueur, Jeff
Series: Wiley and SAS business series
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2007
Availability: Items available for loan: KEIC (1)Call number: 658.872 LES.

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