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1.
Customer relationship management : concepts and technologies by Francis Buttle and Stan Maklan by
  • Buttle, Francis Buttle
  • Maklan, Stan
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Routledge 2015
Availability: Items available for loan: KEIC (5)Call number: 658.812 BUT, ...

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2.
Data mining techniques : for marketing, sales, and customer support by Gordon S. Linoff and Michael J. A. Berry by
  • Linoff, Gordon S
  • Berry, Michael J. A
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2011
Availability: Items available for loan: KEIC (1)Call number: 658.802 LIN.

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