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1.
Marketing audit checklists : a guide to effective marketing resource realization by Aubrey Wilson by
  • Wilson, Aubrey
Series: Marketing for professionals series
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: England: McGraw-Hill Book Company 1993
Availability: Items available for loan: KEIC (1)Call number: 658.802 WIL.

2.
The customer marketing method : how to implement and profit from customer relationship mangement by Jay Curry and Adam Curry by
  • Curry, Jay
  • Curry, Adam
Material type: Text Text
Language: English
Publication details: New York: The Free Press 2000
Availability: Items available for loan: KEIC (1)Call number: 658.812 CUR.

3.
Customer marketing : how to improve the profitability of your customer base by Jay Curry...[et. al.] by
  • Curry, Jay
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 1998
Availability: Items available for loan: KEIC (1)Call number: 658.8342 CUS.

4.
The marketing audit handbook : tools, techniques and checklists to exploit your marketing resources (with CD) by Aubrey Wilson by
  • Wilson, Aubrey
Material type: Text Text
Language: English
Publication details: Oxford: Capstone Publishing Ltd. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 WIL.

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