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	1.	Marketing ROI: The path to campaign, customer, and corporate profitability by Lenskold, James Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003 Availability: Items available for loan: KEIC (3)Call number: 658.1554 LEN, ... Place hold Add to cart (remove)
	2.	Kellogg on integrated marketing by Lacobucci, Dawn (ed.) Calder, Bobby (ed.) Material type: Text Publication details: New Jersy: John Wiley and Sons Inc., 2003 Availability: Items available for loan: KEIC (3)Call number: 338.0492 KEL, ... Not available: KEIC: Lost (1). Place hold Add to cart (remove)
	3.	Profit brand : how to increase the profitability, accountability and sustainability of brands by Nick Wreden by Wreden, Nick Material type: Text Language: English Publication details: New Delhi: Kogan Page 2007 Availability: Items available for loan: KEIC (1)Call number: 658.827 WRE. Place hold Add to cart (remove)
	4.	Handbook of relationship marketing by Sheth, Jagdish N. (ed.) Parvatiyar, Atul (ed.) Material type: Text Publication details: New Delhi: Sage Publications India Pvt. Ltd., 2000 Availability: Items available for loan: KEIC (1)Call number: 658.8 HAN. Place hold Add to cart (remove)
	5.	Marketing metrics : 50+ metrics every executive should master by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer and David J. Reibstein Material type: Text Language: English Publication details: New Delhi: Pearson Education 2006 Availability: Items available for loan: KEIC (2)Call number: 658.83 MAR, ... Place hold Add to cart (remove)
	6.	Marketing metrics : the definitive guide to measuring marketing performance by Paul W. Farris, Neil t. Bendle, Philip E. Pfeifer and David J. Reibstein Edition: 2nd ed. Material type: Text Language: English Publication details: Noida: Pearson Prentice Hall 2011 Availability: Items available for loan: KEIC (2)Call number: 658.8 FAR, ... Place hold Add to cart (remove)

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