Image from Amazon.com
Marketing of high- technology products and innovations by Jakki Mohr, Sanjit Sengupta and Stanley Slater
Material type:
TextLanguage: English Publication details: Noida: Pearson Education 2011Edition: 3rd edDescription: xxvi, 538p., gloss. 25 cm x 20 cmISBN: - 9788131761076
- advertising and promotion mix
- consumer's paradoxical relationships
- contigency model for high- tech marketing
- corporate social responsibility
- crossing the chasm
- customer oriented pricing
- customer strategies
- customer target market choice
- details on the patenting process
- diffusion of innovations
- distribution channels
- high technology industries marketing
- intellectual property considerations
- lexicon of marketing
- managing hybrid channels
- marketing communication
- marketing performance measurement
- product architecture
- strategic market planning
- supply chain management
- understanding high- tech customers
- web analytics
- 620.0068 MOH
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 620.00688 MOH (Browse shelf(Opens below)) | Available | 10482 | ||
| Books | KEIC | 620.0068 MOH (Browse shelf(Opens below)) | Available | 10107 |
There are no comments on this title.