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1.
Enterprise information systems and technology by
  • Goyal, D. P. (ed.)
  • Kumar, Puneet (ed.)
Series: Macmillan advanced research series
Material type: Text Text
Publication details: New Delhi: Institute of Management Education, 2008
Availability: Items available for loan: KEIC (1)Call number: 658.4038011 ENT.

2.
Customer relationship management : a database approach by V. Kumar and Werner J. Reinar by
  • Kumar, V
  • Reinartz, Werner J
Material type: Text Text
Language: English
Publication details: New Delhi: John Wiley and Sons Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.812 KUM.

3.
Marketing research : an international approach by Marcus J. Schmidt and Svend Hollensen by
  • Schmidt, Marcus J
  • Hollensen, Svend
Material type: Text Text
Language: English
Publication details: New Delhi: Dorling Kindersley 2007
Availability: Items available for loan: KEIC (1)Call number: 658.83 SCH.

4.
The Cambridge handbook of the learning sciences by
  • Sawyer, R. Keith (ed.)
Edition: 2nd ed.
Material type: Text Text
Publication details: New york: Cambridge University Press, 2014
Availability: Items available for loan: KEIC (1)Call number: 370.1523 CAM.

5.
Big data : a very short introduction by Dawn E. Holmes by
  • Holmes, Dawn E
Series: Very short introductions, No. 539
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: Oxford: Oxford University Press 2017
Availability: Items available for loan: KEIC (1)Call number: 005.7 HOL.

6.
The future of the professions : how technology will transform the work of human experts by Richard E Susskind and Daniel Susskind by
  • Susskind, Richard E
  • Susskind, Daniel
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press 2017
Availability: Items available for loan: KEIC (1)Call number: 303.4834 SUS.

7.
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers by
  • Thomas, Andrew R. (ed.)
  • Lewison, Dale M. (ed.)
  • Hauser, William J. (ed.)
  • Foley, Linda M. (ed.)
Material type: Text Text
Publication details: New Delhi: Macmillan India Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.872 DIR.

8.
Predictive analytics for marketers : using data mining for business advantage by Barry Leventhal by
  • Leventhal, Barry
Material type: Text Text
Language: English
Publication details: London: Koganpage 2018
Availability: Items available for loan: KEIC (1)Call number: 658.8 LEV.

9.
Mining of massive datasets by Anand Rajaraman, Jeffrey David Ullman by
  • Rajaraman, Anand
  • Ullman, Jeffrey David
Material type: Text Text
Language: English
Publication details: New Delhi: Cambridge University Press 2014
Availability: Items available for loan: KEIC (1)Call number: 006.312 RAJ.

10.
Mining of massive datasets by Jurij Leskovec, Anand Rajaraman and Jeffrey David Ullman by
  • Leskovec, Jurij
  • Rajaraman, Anand
  • Ullman, Jeffrey David
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Delhi: Cambridge University Press 2016
Availability: Items available for loan: KEIC (1)Call number: 006.312 LES.

11.
Everybody lies : big data, new data, and what the Internet can tell us about who we really are by Seth Stephens-Davidowitz by
  • Stephens-Davidowitz, Seth
Material type: Text Text
Language: English
Publication details: London: Bloomsbury 2017
Availability: Items available for loan: KEIC (1)Call number: 006.312 STE.

12.
Competing on analytics : the new science of winning by Thomas H. Davenport and Jeanne G. Harris by
  • Davenport, Thomas H
  • Harris, Jeanne G
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Publishing 2007
Availability: Items available for loan: KEIC (1)Call number: 658.4013 DAV.

13.
Big data at work : dispelling the myths, uncovering the opportunities by Thomas H. Davenport by
  • Davenport, Thomas H
Material type: Text Text
Language: English
Publication details: Massachusett: harvard Business School Publishing 2014
Availability: Items available for loan: KEIC (1)Call number: 658.4038 DAV.

14.
Customer and business analytics : applied data mining for business decision making using R by Daniel S Putler and Robert E Krider by
  • Putler, Daniel S
  • Krider, Robert E
Series: Chapman and Hall/CRC The R series
Material type: Text Text
Language: English
Publication details: Boca Raton: CRC Press 2015
Availability: Items available for loan: KEIC (1)Call number: 658.40302855133 PUT.

15.
Data science and analytics with Python by Jesus Rogel-Salazar by
  • Rogel-Salazar, Jesus
Series: Chapman and HALL/CRC data mining and knowledge discovery series
Material type: Text Text
Language: English
Publication details: New York: CRC Press 2017
Availability: Items available for loan: KEIC (1)Call number: 006.312 ROG.

16.
Big data and business analytics by
  • Liebowitz, Jay (ed.)
Material type: Text Text
Publication details: Boca Raton, FL: CRC Press- Taylor and Francis Group, 2019
Availability: Items available for loan: KEIC (1)Call number: 658.472 BIG.

17.
Compromised data : from social media to big data by
  • Langlois, Ganaele (ed.)
  • Elmer, Greg (ed.)
  • Redden, Joanna (ed.)
Material type: Text Text
Publication details: New York: Bloomsbury Publishing, Inc, 2017
Availability: Items available for loan: KEIC (2)Call number: 006.312 COM, ...

18.
Competing on analytics : the new science of winning by Thomas H. Davenport and Jeanne G. Harris by
  • Davenport, Thomas H
  • Harris, Jeanne G
Material type: Text Text
Language: English
Publication details: London: The Belknap Press of Harvard University Press 2017
Availability: Items available for loan: KEIC (1)Call number: 658.4013 DAV.

19.
HBR's 10 must reads on AI, analytics, and the new machine age by Harvard Business Review Series: HBR's 10 must reads
Material type: Text Text
Language: English
Publication details: Boston, Massachusetts: Harvard Business Review Press 2019
Availability: Items available for loan: KEIC (1)Call number: 658.4038 HBR.

20.
Big Data Analytics with R and Hadoop : set up an integrated infrastructure of R and Hadoop to turn your data analytics into Big Data analytics by Vignesh Prajapati by
  • Prajapati, Vignesh
Material type: Text Text
Language: English
Publication details: Birmingham: Packt Publishing 2013
Availability: Items available for loan: KEIC (1)Call number: 519.502855133 PRA.

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