How cool brands stay hot : branding to generation Y by Joeri Van Den Bergh and Mattias Behrer

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Material type: Text

TextLanguage: English Publication details: London: Kogan Page Limited 2011Description: xvii, 249p., ind., notes. 24 cm x16 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.8 BER (Browse shelf(Opens below))		Available		10138

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