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1.
The next step in database marketing : consumer guided marketing by Dick Shaver by
  • Shaver, Dick
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1996
Availability: Items available for loan: KEIC (2)Call number: 658.84 SHA, ...

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2.
Winning direct response advertising: from print through interactive media by Joan Throckmorton by
  • Throckmorton, Joan
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1997
Availability: Items available for loan: KEIC (1)Call number: 659.133 THR.

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