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Advertising : principles and practice by William Wells, John Burnett and Sandra Moriarty by
  • Wells, William
  • Burnett, John
  • Moriarty, Sandra
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall 2000
Availability: Items available for loan: KEIC (1)Call number: 659.1 WEL.

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The AMA handbook for managing business to business marketing communications by J. Nicholas De Bonis and Roger S. Peterson by
  • De Bonis, J. Nicholas
  • Peterson, Roger S
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1997
Availability: Items available for loan: KEIC (1)Call number: 658.8 DEB.

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