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1.
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Principles of advertising and IMC by Tom Duncan by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (2)Call number: 659.1 DUN, ...

2.
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Strategic marketing management cases (With Floppy) by David W. Cravens, Charles W. Lamb and Victoria L. Crittenden by Series: The Irwin/MGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Boston: Irwin McGraw-Hill 1998
Availability: Items available for loan: KEIC (1)Call number: 658.802 CRA.

3.
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The customer driven company : moving from talk to action by Richard C. Whiteley by
Material type: Text Text
Language: English
Publication details: Massachusetts: Perseus Books 1991
Availability: Items available for loan: KEIC (1)Call number: 658.812 WHI.

4.
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Business and competitive dynamics : survival and growth strategies by Series: Macmillan advanced research series
Material type: Text Text
Publication details: New Delhi: Institute of Management Education, Macmillan India Ltd., 2008
Availability: Items available for loan: KEIC (1)Call number: 338.6048 BUS.

5.
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Building brands directly : creating business value from customer relationships by Stewart Pearson by
Material type: Text Text
Language: English
Publication details: NLondon: McMillan Press Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 658.827 PEA.

6.
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Cyberprotest : new media, citizens, and social movements by
Material type: Text Text
Publication details: London: Routledge 2008
Availability: Items available for loan: KEIC (1)Call number: 303.4833 CYB.
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7.
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Creating value for customers: designing and implementing a total corporate strategy by William A. Band by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons 1991
Availability: Items available for loan: KEIC (1)Call number: 658.812 BAN.

8.
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Market driven organization : understanding, attracting, and keeping valuable customers by George S. Day by
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1999
Availability: Items available for loan: KEIC (1)Call number: 658.8 DAY.

9.
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Ads to icons : how advertising succeeds in a multimedia age, / by Paul Springer by Paul Springer by
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page India Private Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 659.113 SPR .

10.
Integrated direct marketing by Ernan Roman by
Material type: Text Text
Language: English
Publication details: Lincolnwood: NTC Business Books 1995
Availability: Items available for loan: KEIC (1)Call number: 658.84 ROM.

11.
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Small things considered : why there is no perfect design by Henry Petroski by
Material type: Text Text
Language: English
Publication details: New York: Vintage Books 2003
Availability: Items available for loan: KEIC (1)Call number: 620.0042 PET.

12.
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Megatrends 2010 : the rise of conscious capitalism by Patricia Aburdene by
Material type: Text Text
Language: English
Publication details: Charlottesville: Hampton Roads Publising Company, Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.804 ABU.

13.
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Ten deadly marketing sins : signs and solutions by Philip Kotler by
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley India(P) Ltd. 2004
Availability: Items available for loan: KEIC (2)Call number: 658.8 KOT, ...

14.
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Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company by Leonard M. Lodish, Howard L. Morgan and Shellye Archambeau by
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education South Asia 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8 LOD.

15.
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Economic developments in India : analysis, reports, policy documents. Vol. 38 by
Material type: Text Text
Publication details: Delhi: Academic Foundation, 2001
Availability: Items available for loan: KEIC (1)Call number: 338.954 ECO.

16.
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Passion to win : how to winning companies development and sustain competitive edge by Abad Ahmad and O. P. Chopra by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Excel Books Private Limited 2004
Availability: Items available for loan: KEIC (6)Call number: 658.4092 AHM, ...

17.
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Timeless ventures : 32 Japanese companies that imbibed 8 principles of longevity by Haruo Funabashi by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2009
Availability: Items available for loan: KEIC (1)Call number: 658 FUN.

18.
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Demand chain management by D. K. Agrawl, D. P. Agrawal and Deepali Singh by
Material type: Text Text
Language: English
Publication details: New Delhi: Macmillan Publishers India Ltd 2010
Availability: Items available for loan: KEIC (1)Call number: 658.84 AGR.

19.
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Consumer behaviour : global edition by Leon G. Schiffman, Joseph L. Wisenblit by
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: Harlow, Essex: Pearson Education 2015
Availability: Not available: KEIC: Checked out (1).

20.
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Critical marketing : defining the field by
Material type: Text Text
Publication details: Burlington: Butterworth-Heinemann, 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8001 CRI.

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