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1.
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Textbook of marketing of services : the Indian experience by Nimit Chowdhary and Monika Chowdhary by
Material type: Text Text
Language: English
Publication details: New York: Macmillan India Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.804 CHO.

2.
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Emarketing excellence : planning and optimizing your digital marketing by Dave Chaffey and PR Smith by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New York: Routledge 2013
Availability: Items available for loan: KEIC (1)Call number: 658.872 CHA.

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Customer relationship management : a strategic approach to marketing by Kaushik Mukerjee foreword by Jagdish N. Sheth by
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 658.812 MUK.

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Business and consumer analytics by Tapan K. Panda by
Material type: Text Text
Language: English
Publication details: New Delhi: Excel Books 2014
Availability: Items available for loan: KEIC (1)Call number: 658.8342 PAN.

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