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1.
The innovator's dilemma : when new technologies cause great firms to fail by Clayton M. Christensen by
  • Christensen, Clayton M
Material type: Text Text
Language: English
Publication details: New York: HarperCollins Publishers Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 CHR. Not available: KEIC: Pending hold (1).

2.
International marketing (with cd) by Philip R. Cateora and John L. Graham by
  • Cateora,Philip R
  • Graham, John L
Series: The McGraw-Hill/Irwin series in marketing
Edition: 12th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2005
Availability: Items available for loan: KEIC (2)Call number: 658.84 CAT, ...

3.
Retailing : critical concepts : comparative and international retailing by
  • Findlay, Anne M. (ed.)
  • Sparks, Leigh (ed.)
Material type: Text Text
Publication details: London: Routledge, 2001
Availability: Items available for loan: KEIC (1)Call number: 658.87 RET.

4.
Beyond Discyption : changing the rules in the marketplace by Jean-Marie Dru by
  • Dru, Jean-Marie
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Dons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 659.1 DRU.

5.
Harvard business review on corporate strategy by Harvard Business Review [HBR] Series: The Harvard business review paperback
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1999
Availability: Items available for loan: KEIC (2)Call number: 658.4012 HAR, ...

6.
Information communication technologies and emerging business strategies by Shenja Van Der Graaf and Yuichi Washida by
  • Graaf, Shenja Van Der
  • Washida, Yuichi
Material type: Text Text
Language: English
Publication details: Hershey: Idea Gruop Publishing 2007
Availability: Items available for loan: KEIC (1)Call number: 658.872 GRA.

7.
MNC branding in India : strategies and cases by
  • Shanthi, N. M. (ed.)
Material type: Text Text
Publication details: Hyderabad: ICFAI University Press 2007
Availability: Items available for loan: KEIC (2)Call number: 658.827 MNC, ...

8.
Economic developments in India : analysis, reports, policy documents by
  • Kapila, Raj (ed.)
  • Kapila, Uma (ed.)
Material type: Text Text
Publication details: Delhi: Academic Foundation, 2001
Availability: Items available for loan: KEIC (1)Call number: 338.954 ECO.

9.
Marketing strategies for emerging markets by
  • Rajendra Nargundkar
  • Panda, Tapan K. (ed.)
Material type: Text Text
Publication details: New Delhi: Excell Books, 2005
Availability: Items available for loan: KEIC (2)Call number: 658.802 MAR, ...

10.
The 86 percent solution: How to succeed in the biggest market opportunity of the next 50 years by
  • Mahajan, Vijay
  • Banga, Kamini
  • Gunther, Robert
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education, Inc. 2006
Availability: Items available for loan: KEIC (7)Call number: 658.84091724 MAH, ...

11.
International marketing by Philip R. Cateora, John L. Graham and Prashant Salwan by
  • Cateora, Philip R
  • Graham, John L
  • Salwan, Prashant
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2008
Availability: Items available for loan: KEIC (3)Call number: 658.84 CAT, ...

12.
Emerging business online : global markets and the power of B2B internet marketing by Lara Fawzy and Lucas Dworski by
  • Fawzy, Lara
  • Dworski, Lucas
Material type: Text Text
Language: English
Publication details: New Jersy: FT Press 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8 FAW.

13.
Winning in emerging markets : a road map for strategy and execution by Krishna G. Palepu, Tarun Khanna with Richard J. Bullock by
  • Khanna, Tarun
  • Bullock, Richard J
  • Palepu, Krishna G
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Publishing 2010
Availability: Items available for loan: KEIC (1)Call number: 658.4012091724 PAL.

14.
Innovative solutions : what designers need to know for today's emerging markets by
  • Chavan, Apala Lahiri (ed.)
  • Prabhu, Girish V. (ed.)
Material type: Text Text
Publication details: New York: CRC Press 2011
Availability: Items available for loan: KEIC (1)Call number: 658.575 INN.

15.
How I did it : lessons from the front lines of business by
  • McGinn, Daniel (ed.)
Material type: Text Text
Publication details: Boston: Harvard Business Review Press, 2014
Availability: Items available for loan: KEIC (1)Call number: 658.409 LES.

16.
The road to luxury : the evolution, markets and strategies of luxury brand management by Ashok Som and Christian Blanckaert by
  • Som, Ashok
  • Blanckaert, Christian
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley India Pvt. Ltd 2015
Availability: Items available for loan: KEIC (2)Call number: 658.8 SOM, ...

17.
Economic developments in India (EDI) by
  • Kapila, Raj (ed.)
  • Kapila, Uma (ed.)
Material type: Text Text
Publication details: New Delhi: Academic Foundation 2010
Availability: Items available for loan: KEIC (1)Call number: 338.954 ECO.

18.
Marketing communications and brand development in emerging economies volume 1 : contemporary and future perspectives by
  • Adeola, Ogechi (ed.)
  • Hinson, Robert E. (ed.)
  • Sakkthivel, A. M. (ed.)
Series: Palgrave studies of marketing in emerging economies
Publication details: Cham Palgrave MacMillan 2022
Availability: Items available for loan: KEIC (1)Call number: 658.827, MAR.

19.
Global luxury trends : innovative strategies for emerging markets by
  • Hoffmann and, Jonas; Coste-Maniere, Ivan
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Palgrave Macmillan: 2013
Availability: Items available for loan: KEIC (1)Call number: 338.47 HOF.

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