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Smart business, social business : a playbook for social media in your organization by Michael Brito
Material type:
TextLanguage: English Publication details: Noida: Pearson Education 2012Description: xxii, 234p., ind. 24 cm x 15 cmISBN: - 9788131786765
- creating a comprehensive social media strategic plan
- embracing the social consumer
- establishing a governance model
- establishment of a measurement philosophy
- human capital
- internet marketing
- management
- marketing
- marketing investments in social media
- online social networks
- response to the social customer
- rise of customer advocacy
- showcasing two examples of a social business
- social aspects
- social aspects
- social responsibility of business
- surveying the technology supermarket
- 658.872 BRI
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.872 BRI (Browse shelf(Opens below)) | Available | 10483 |
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