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1.
The 22 immutable laws of branding : how to build a product or service into a world-class brand by Al Ries and Laura Ries by
  • Ries, Al
  • Ries, Laura
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Harper Collins Publishers 1998
Availability: Items available for loan: KEIC (3)Call number: 658.827 RIE, ...

2.
Building brand value: Five steps to building powerful brands by
  • Parmesweran M. G
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (2)Call number: 658.827 PAR, ...

3.
Readings in human development by
  • Fukuda-Parr, Sakiko (ed.)
  • Kumar, A. K. Shiva (ed.)
Edition: 2nd ed.
Material type: Text Text
Publication details: New Delhi: Oxford University Press, 2004
Availability: Items available for loan: KEIC (1)Call number: 330 REA.

4.
The supermarketers : marketing for success, rules of the marketers, the naked marketplace by Robert Heller by
  • Heller, Robert
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: London: Sidgwick and Jackson Limited 1986
Availability: Items available for loan: KEIC (1)Call number: 658.8 HEL.

5.
News by Jackie Harrison by
  • Harrison, Jackie
Material type: Text Text
Language: English
Publication details: New York: Routledge 2009
Availability: Items available for loan: KEIC (1)Call number: 070.4 HAR.

6.
Mastering business in Asia entrepreneurship by Chris Boulton and Patrick Turner by
  • Boulton, Chris
  • Turner, Patrick
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons (Asia) Pte. Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 658 BOU.

7.
A branded world : adventures in public relations and the creation of superbrands by Michael Levine by
  • Levine, Michael
Material type: Text Text
Language: English
Publication details: New Jersey: John wiley and Sons, Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827 LEV.

8.
Auditing markets, products, and marketing plans by David Parmerlee by
  • Parmerlee, David
Series: American marketing assocation marketing toolbox
Material type: Text Text
Language: English
Publication details: Chicago: NTC Business Books 2000
Availability: Items available for loan: KEIC (1)Call number: 658.802 PAR.

9.
Kellogg on China : strategies for success by
  • Dayal-Gulati, Anuradha (ed.)
  • Lee, Angela Y. (ed.)
Material type: Text Text
Publication details: Evanston: Northwestern University Press, 2004
Availability: Items available for loan: KEIC (1)Call number: 382.0951 KEL.

10.
How to develop successful new products by Jerry Patrick by
  • Patrick, Jerry
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1997
Availability: Items available for loan: KEIC (1)Call number: 658.575 PAT.

11.
Category killers : the retail revolution and its impact on consumer culture by Robert Spector by
  • Spector, Robert
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 2005
Availability: Items available for loan: KEIC (1)Call number: 658.85 SPE.

12.
Rising tide : lessons from 165 years of brand building at Procter and Gamble by Davis Dyer, Frederick Dalzell and Rowena Olegario by
  • Dyer, Davis
  • Dalzell, Frederick
  • Olegario, Rowena
Material type: Text Text
Language: English
Publication details: Massachusetts: Harvard Business School Publishing 2004
Availability: Items available for loan: KEIC (2)Call number: 338.767 DYE, ...

13.
A history of anthropology by Thomas Hylland Eriksen and Finn Sivert Nielsen by
  • Eriksen, Thomas Hylland
  • Nielsen, Finn Sivert
Material type: Text Text
Language: English
Publication details: Jaipur: Rawat Publications 2008
Availability: Items available for loan: KEIC (1)Call number: 301.09 ERI.

14.
Economic developments in India : analysis, reports, policy documents (EDI) (with CD) by
  • Kapila, Raj (ed.)
  • Kapila, Uma (ed.)
Material type: Text Text
Publication details: Delhi: Academic Foundation 2004
Availability: Items available for loan: KEIC (1)Call number: 338.954 ECO.

15.
Empire : a very short introduction by Stephen Howe by
  • Howe, Stephen
Series: A very short introduction
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press 2002
Availability: Items available for loan: KEIC (1)Call number: 325.3209 HOW.

16.
Alexander the great : a very short introduction by Hugh Bowden by
  • Bowden, Hugh
Series: A very short introduction
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: Oxford: Oxford University Press 2014
Availability: Items available for loan: KEIC (1)Call number: 938.07 BOW.

17.
International retailing by Nicholas Alexander and Anne Marie Doherty by
  • Alexander, Nicholas
  • Doherty, Anne Marie
Material type: Text Text
Language: English
Publication details: Oxford: Oxford University Press 2009
Availability: Items available for loan: KEIC (1)Call number: 658.87 ALE.

18.
How to sell to retail : the secrets of getting your product to market by Clare Rayner by
  • Rayner, Clare
Material type: Text Text
Language: English
Publication details: Philadelphia: Kogan Page Limited 2013
Availability: Items available for loan: KEIC (1)Call number: 658.804 RAY.

19.
Packaging design : successful product branding from concept to shelf by Marianne Rosner Klihchuk and Sandra A. Krasovec by
  • Klimchuk, Marianne Rosner
  • Krasovec, Sandra A
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons Inc 2012
Availability: Items available for loan: KEIC (1)Call number: 658.564 KLI.

20.
Financial statements: a step-by-step guide to understanding and creating financial reports by Thomas R Ittelson by
  • Ittelson, Thomas R
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Franklin Lakes, NJ: Career Press 2009
Availability: Items available for loan: KEIC (1)Call number: 657.32 ITT.

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