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International retailing by Nicholas Alexander and Anne Marie Doherty
Material type:
TextLanguage: English Publication details: Oxford: Oxford University Press 2009Description: xxiii, 371p., glo., ind. 25 cm x 19 cmISBN: - 9780199212828
- brand management
- culture
- economy
- expansion patterns
- export marketing
- international business enterprises
- international retail divestment
- international retailers
- internationalization process
- market entry methods
- market selection
- marketing
- markets
- operationalization
- regulation
- retail structure
- retail trade management
- society
- supply chain management
- theory
- 658.87 ALE
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 658.87 ALE (Browse shelf(Opens below)) | Available | 8243 |
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