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1.
Applied multivariante statistical analysis (with floppy) by Richard A. Johnson and Dean W. Wichern by
  • Johnson, Richard A
  • Wichern, Dean W
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: London: Prentice-Hall International 1998
Availability: Items available for loan: KEIC (1)Call number: 519.535 JOH.

2.
Foundations of behavioral research by Fred N. Kerlinger and Howard B. Lee by
  • Kerlinger, Fred N
  • Lee, Howard B
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Fort Worth: Harcourt College Publishers 2000
Availability: Items available for loan: KEIC (1)Call number: 150.72 KER.

3.
Marketing research : an applied approach (with CD) by Naresh K. Malhotra and David F. Birks by
  • Malhotra, Naresh K
  • Birks, David F
Edition: 3rd European ed.
Material type: Text Text
Language: English
Publication details: England: Pearson Education Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 658.83 MAL.
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4.
Factor analysis : statistical methods and practical issues by Jae-On Kim and Charles W. Mueller by
  • Kim, Jae-On
  • Mueller, Charles
Series: Quantitative applications in the social sciences No. 14
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1978
Availability: Items available for loan: KEIC (1)Call number: 519.5354 KIM.

5.
Factor analysis and related techniques by
  • Lewis-Beck, Michael S. (ed.)
Series: International handbooks of quantitative applications in the social sciences : Vol. 5
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1994
Availability: Items available for loan: KEIC (1)Call number: 519.5 FAC.

6.
Multivariate statistical analysis by Narayan C. Giri by
  • Giri, Narayan C
Series: Statistics, textbooks, and monographs; 149
Material type: Text Text
Language: English
Publication details: New York: Marcel Dekker, Inc. 1996
Availability: Items available for loan: KEIC (1)Call number: 519.535 GIR.

7.
SPSS for windows made simple by Paul R. Kinnear and Colin D. Gray by
  • Kinnear, Paul R
  • Gray, Colin D
Material type: Text Text
Language: English
Publication details: East Sussex: Psychology Press 1997
Availability: Items available for loan: KEIC (1)Call number: 001.6425 KIN.

8.
SPSS/PC + professional statistics version 5.0 by Marija J. Norusis by
  • Norusis, Marija J
Material type: Text Text
Language: English
Publication details: Chicago: SPSS Inc. 1992
Availability: Items available for loan: KEIC (1)Call number: 001.6425 SPS.

9.
Making sense of multivariate data analysis by John Spicer by
  • Spicer, John
Material type: Text Text
Language: English
Publication details: California: Sage Publications, Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 519.535 SPI.

10.
Research techniques for marketing decisions : non-technical introduction by Chuck Chakrapani by
  • Chakrapani, Chuck
Material type: Text Text
Language: English
Publication details: North Sydney: Australia market research Pty. Ltd. 1989
Availability: Items available for loan: KEIC (1)Call number: 658.83 CHA.

11.
Multivariate data analysis by Joseph F. Hair, Rolph E. Anderson, Ronald L. Tatham and William C. Black
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 001.55 MUL.

12.
Foundations of behavioral research by Fred N. Kerlinger by
  • Kerlinger, Fred N
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Bangalore: Prism Books Pvt. Ltd. 1995
Availability: Items available for loan: KEIC (2)Call number: 150.72 KER, ...

13.
Psychometric theory by Jum C. Nunnally and Ira H. Bernstein by
  • Nunnally, Jum C
  • Bernstein, Ira H
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata Macgraw Hill Education Private Limited 2010
Availability: Items available for loan: KEIC (1)Call number: 150.28 NUN.

14.
Quantitative research in communication by Mike Allen, Scott Titsworth and Stephen K. Hunt by
  • Allen, Mike
  • Hunt, Stephen K
  • Titsworth, Scott
Material type: Text Text
Language: English
Publication details: London: Sage Publications Ltd. 2009
Availability: Items available for loan: KEIC (1)Call number: 302.20727 ALL.

15.
Scale development : theory and applications by Robert F. DeVellis by
  • DeVellis, Robert F
Series: Applied social research methods series; 26
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: California: Sage Publications Inc 2012
Availability: Items available for loan: KEIC (1)Call number: 300.72 DEV.

16.
Multivariate data analysis by Joseph F. Hair, William C. Black, Barry J. Babin, Rolph E. Anderson and Ronald L. Tatham
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2009
Availability: Items available for loan: KEIC (4)Call number: 001.55 MUL, ...

17.
Research for marketing decisions by Paul E Green and Donald S Tull by
  • Green, Paul E
  • Tull, Donald S
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd 1973
Availability: Items available for loan: KEIC (1)Call number: 658.83 GRE.

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