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Product marketing for technology companies by Mark Butje
Material type:
TextLanguage: English Publication details: New Delhi: Elsevier India Private Limited 2008Description: xiii, 183p., app., ind. 23 cm x 15 cmISBN: - 9788131213445
- cost price calculations
- finance for non-financials
- high technology industries
- information technology
- managing product portfolio
- marketing
- mission statement for your product
- new products
- product adoption life-cycle
- product launch
- product life-cycle process
- product marketing for technology companies
- product positioning
- sales force
- spider in the web
- 658.575 BUT
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.575 BUT (Browse shelf(Opens below)) | Available | 7022 |
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