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1.
Marketing strategy : a life-cycle approach by Alvin Lee and Mark Edwards by
  • Lee, Alvin
  • Edwards, Mark
Material type: Text Text
Language: English
Publication details: New Delhi: Cambridge University Press 2013
Availability: Items available for loan: KEIC (1)Call number: 658.8 LEE.

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2.
Marketing strategy casebook by
  • Lee, Alvin (ed.)
  • Edwards, Mark (ed.)
Material type: Text Text
Publication details: New Delhi: Cambridge University Press, 2013
Availability: Items available for loan: KEIC (1)Call number: 658.8 MAR.

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