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	1.	Microsoft secrets : how the world's most powerful software company creates technology, shapes markets and manages people by Michael A. Cusumano and Richard W. Selby by Cusumano, Michael A Selby, Richard W Material type: Text Language: English Publication details: New York: The Free Press a division of simon and Schuster Inc. 1995 Availability: Items available for loan: KEIC (1)Call number: 338.76100510973 CUS. Place hold Add to cart (remove)
	2.	No cover image available Transnational management : text, cases, and readings in cross-border management by Christopher A. Bartlett and Sumantra Ghoshal by Bartlett, Christopher A Ghoshal, Sumantra Edition: 2nd ed. Material type: Text Language: English Publication details: New York: McGraw-Hill, Inc. 1995 Availability: Items available for loan: KEIC (1)Call number: 658.049 BAR. Place hold Add to cart (remove)
	3.	The IBM way : insights into the world's most successful marketing organization by F. G. Buck Rodgers, with Robert L. Shook by Rodgers, F. G. Buck Material type: Text Language: English Publication details: New York: Harper and Row Publishers 1986 Availability: Items available for loan: KEIC (1)Call number: 338.7610040973 ROD. Place hold Add to cart (remove)
	4.	The origin of brands: Discover the natural laws of product innovation and business survival by Ries, Al Ries, Laura Edition: 1st ed. Material type: Text Language: English Publication details: New York: Harper Collins Publishers Inc. 2004 Availability: Items available for loan: KEIC (2)Call number: 658.827 RIE, ... Place hold Add to cart (remove)
	5.	The origin of brands : how product evolution creates endless possibilities for new brands by Al Ries and Laura Ries by Ries, Al Ries, Laura Edition: 1st ed. Material type: Text Language: English Publication details: New York: Harper Collins Publishers Inc. 2005 Availability: Items available for loan: KEIC (1)Call number: 658.827 RIE. Place hold Add to cart (remove)
	6.	Econometric methods by John Johnston by Johnston, John Edition: 3rd ed. Material type: Text Language: English Publication details: New York: McGraw-Hill 1991 Availability: Items available for loan: KEIC (1)Call number: 330.028 JOH. Place hold Add to cart (remove)
	7.	Advertising by John S. Wright by Wright, John S Edition: 4th ed. Material type: Text Language: English Publication details: New York: Tata McGraw-Hill Company Inc. 1977 Availability: Items available for loan: KEIC (1)Call number: 659.1 WRI. Place hold Add to cart (remove)
	8.	Product management by Donald R. Lehmann and Russell S. Winer by Lehmann, Donald R Winer, Russell S Series: The Irwin series in marketing Edition: 2nd ed. Material type: Text Language: English Publication details: New York: Irwin/Mcgraw-Hill, Inc. 1997 Availability: Items available for loan: KEIC (1)Call number: 658.56 LEH. Place hold Add to cart (remove)
	9.	IMC the next generation : five steps for delivering value and measuring returns using marketing communication by Don Schultz and Heidi Schultz by Schultz, Don Schultz, Heidi Material type: Text Language: English Publication details: New York: McGraw Hill 2003 Availability: Items available for loan: KEIC (3)Call number: 658.8 SCH, ... Not available: KEIC: Checked out (1). Place hold Add to cart (remove)
	10.	Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing by John Ozimek by Ozimek, John Material type: Text Language: English Publication details: London: McGraw-Hill Book Co. 1993 Availability: Items available for loan: KEIC (1)Call number: 658.84 QZI. Place hold Add to cart (remove)
	11.	The basic arts of marketing by Ray L. Willsmer by Willsmer, Ray L Edition: 2nd ed. Material type: Text Language: English Publication details: London: Business Book Ltd. an imprint of Century Hutchinson Ltd. 1986 Availability: Items available for loan: KEIC (1)Call number: 658.8 WIL. Place hold Add to cart (remove)
	12.	Marketing channels : infomercials and the future of television marketing by Craig Robert Evans by Evans, Craig Robert Material type: Text Language: English Publication details: Englewood Cliffs: Prentice Hall 1994 Availability: Items available for loan: KEIC (1)Call number: 659.143 EVA. Place hold Add to cart (remove)
	13.	Marketing strategy and competitive positioning by Graham J. Hooley, John A. Saunders and Nigel F. Piercy by Hooley, Graham J Piercy, Nigel F Saunders, John A Edition: 2nd ed. Material type: Text Language: English Publication details: Hertfordshire: Prentice Hall Europe 1998 Availability: Items available for loan: KEIC (1)Call number: 658.802 HOO. Place hold Add to cart (remove)
	14.	Media planning : strategy and imagination by William J. Donnelly by Donnelly, William J Material type: Text Language: English Publication details: New Jersey: Prentice Hall 1996 Availability: Items available for loan: KEIC (1)Call number: 659.111 DON. Place hold Add to cart (remove)
	15.	Television, cable and radio : a communication approach by Edgar E. Willis and Henry B. Aldridge by Willis, Edgar E Aldridge, Henry B Material type: Text Language: English Publication details: Englewood Cliffs: Prentice-Hall Inc. 1992 Availability: Items available for loan: KEIC (1)Call number: 384.540973 WIL. Place hold Add to cart (remove)
	16.	No cover image available The idea of India by Sunil Khilnani by Khilnani, Sunil Material type: Text Language: English Publication details: London: Penguin Books Ltd. 1998 Availability: Items available for loan: KEIC (7)Call number: 954.04 KHI, ... Not available: KEIC: Lost (2). Place hold Add to cart (remove)
	17.	Hinduism : the anthropology of a civilization by Madeleine Biardeau by Biardeau, Madeleine Material type: Text Language: English Publication details: New Delhi: Oxford University Press 1994 Availability: Items available for loan: KEIC (1)Call number: 294.5 BIA. Place hold Add to cart (remove)
	18.	Television and sponsorship by Bianca Ford and James Ford by Ford, Bianca Ford, James Material type: Text Language: English Publication details: Newton, MA: Focal Press 1993 Availability: Items available for loan: KEIC (1)Call number: 384.55 FOR. Place hold Add to cart (remove)
	19.	Wired Words : language is the new identity by Steve Morris by Morris, Steve Material type: Text Language: English Publication details: London: Pearson Educaiton 2000 Availability: Items available for loan: KEIC (1)Call number: 658.827 MOR. Place hold Add to cart (remove)
	20.	The retailing book : principles and applications by Freathy, Paul (ed.) Material type: Text Publication details: Harlow: Pearson Education Limited, 2003 Availability: Items available for loan: KEIC (1)Call number: 658.87 RET. Place hold Add to cart (remove)

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Your search returned 189 results.