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Marketing strategy and competitive positioning by Graham J. Hooley, John A. Saunders and Nigel F. Piercy by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Hertfordshire: Prentice Hall Europe 1998
Availability: Items available for loan: KEIC (1)Call number: 658.802 HOO.

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2.
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Marketing strategy and competitive positioning by Graham Hooley, Nigel F. Piercy and Brigitte Nicoulaud by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Prentice Hall International: Pearson Education Limited 2009
Availability: Items available for loan: KEIC (1)Call number: 658.8 HOL.
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