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1.
ESOMAR handbook of market and opinion research by
  • McDonald, Colin (ed.)
  • Vangelder, Phyllis (ed.)
Edition: 4th ed.
Material type: Text Text
Publication details: Netherland: ESOMAR Central Secretariat 1998
Availability: Items available for loan: KEIC (1)Call number: 658.834 ESO.

2.
Geodemographics for marketers : using location analysis for research and marketing by Barry Leventhal by
  • Leventhal, Barry
Series: Marketing science series
Material type: Text Text
Language: English
Publication details: London: Kogan Page 2016
Availability: Items available for loan: KEIC (1)Call number: 658.43 LEV.

3.
The 50-plus market : why the future is age neutral when it comes to marketing and branding strategies by Dick Stroud by
  • Stroud, Dick
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2010
Availability: Items available for loan: KEIC (1)Call number: 658.802 STR.

4.
Niche marketing : identifying opportunity markets with syndicated consumer research
Material type: Text Text
Language: English
Publication details: New York: Mediamark Research Inc. 1988
Availability: Items available for loan: KEIC (1)Call number: 658.8 NIC.

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