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1.
Marketing strategy : a decision focused approach by Orville C. Walker, John Mullins, Harper Boyd and Jean-Claude larreche Series: McGraw-Hill/Irwin series in marketing
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Ltd 2006
Availability: Items available for loan: KEIC (1)Call number: 658.807 WAL.

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2.
Principles of marketing : a global perspective by Richard J Semenik and Gary J Bamossy by
  • Semenik, Richard J
  • Bamossy, Gary J
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Cincinnati, Ohio: South-Western College Publishing 1995
Availability: Items available for loan: KEIC (1)Call number: 658.8 SEM.

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3.
The four elements of successful management : select, direct, evaluate, reward by Don R Marshall by
  • Marshall, Don R
Material type: Text Text
Language: English
Publication details: Mumbai: Magna Publishing Co.Ltd 2001
Availability: Items available for loan: KEIC (1)Call number: 658 MAR.

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4.
Leadership : a very short introduction by Keith Grint by
  • Grint, Keith
Series: A very short introduction
Material type: Text Text
Language: English
Publication details: Oxford: Oxford University Press 2010
Availability: Items available for loan: KEIC (1)Call number: 303.34 GRI.

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5.
Management : a very short introduction by John Hendry by
  • Hendry, John
Series: A very short introduction
Material type: Text Text
Language: English
Publication details: Oxford: Oxford University Press 2013
Availability: Items available for loan: KEIC (1)Call number: 658 HEN.

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6.
HBR's 10 must reads : the essentials by Harvard Business School Publishing Series: HBR's 10 must reads series
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 2011
Availability: Items available for loan: KEIC (1)Call number: 658.4092 HAR.

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7.
Essentials of management by Stephen P. Robbins, David A. DeCenzo and Sanghamitra Bhattacharyya by
  • Robbins, Stephen P
  • Bhattacharyya, Sanghamitra
  • DeCenzo, David A
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Noida: Pearson India Education Services Pvt Ltd. 2011
Availability: Items available for loan: KEIC (1)Call number: 658 ROB.

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8.
Circle of the 9 muses : a storytelling field guide for innovators and meaning makers by
  • Hutchens, David
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hoboken: John Wiley and Sons 2015
Online access:
Availability: Items available for loan: KEIC (1)Call number: 302.231 DAN.

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9.
Revenue management and pricing analytics by
  • Gallego, Guillermo
  • Topaloglu, Huseyin
Series: International series in operations research & management science, v. 279
Edition: 1st
Publication details: New York, Springer: 2019
Availability: Items available for loan: KEIC (1)Call number: 658.5 GAL.
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10.
Human + machine, updated and expanded: Reimagining work in the age of AI by
  • Daugherty, Paul R
  • Wilson, H. James
Publication details: Boston: Harvard Business School Press, 2018
Availability: Not available: KEIC: Checked out (1).
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